Nokia Aims Way Beyond Handsets Essay Example | Topics and Well Written Essays - 750 words

Nokia Aims Way Beyond Handsets - Essay Example is more applicable in case of the multinational corporations as; such companies have to take into account wide range of factors to operate successfully. The mobile hand - set manufacturing giant, Nokia is a Finland based company. The company has undisputed market penetration in the arena of mobile hand – set with wide range of products. The company ratifies itself as the consumer led company and focuses upon consumer involvement with technology and communications all across the globe. In order to remain flexible and achieve sustainable all round development, Nokia has primarily focused upon major shifts in the undertaken strategies of the company. It has expanded its product categories beyond mobile hand – set and ventured into wide range of products as well as services. The company has also increasingly focused on tie – ups with major cellular service providers all across the globe. The company longs to build valued relationships with the customers through beautiful devices and excellent services. Nokia, the leader of the market in the arena of the mobile hand set manufacturing is actively involved in to strategical shifts in to other diversified arenas. The company is of the view that it is the diversification and the expansion that holds key to the success in the modern business scenario. Some of the prominent alternatives that Nokia has been focusing upon include the following: Acquisition of Loudeye, gate5 and Twango – Basically the mobile hand set manufacturer, Nokia has been on the acquisition spree to share music among its users. For the purpose, the company acquired the most valued rival of Apple iTunes, Loudeye. Also, Nokia purchased the software manufacturing giant, gate5 and Twango, the media sharing website. Nokia Maps – Nokia Maps have been the other hugely successful concept brought forward by Nokia. The users of the Nokia Maps enabled hand - sets can choose nearby interesting locations on their screens. Many of the service providers of