Consumer Buying Behavior Essay

The most challenging questions for marketers ar why buyers do what they do (or dont do). Such knowledge is critical for marketers, since having a strong understanding of buyers behavior leave behind escape from light on what is important for the consumer and besides suggest the important influences on consumer decision-making. Factors affecting consumers buying decisions argon extremely complex. It is deeply rooted in psychology with dashes of sociology thrown in just to make things more interesting. It explains the influences on the consumer from groups such as family, friends and society in general.Consumers buying behavior impression from deeply held values and attitudes, their perception of the world, their place in it, from common sense, from drift or just plain take. Consumers mainly face two types of leverage decisions New Purchase these procures are very difficult to be make by consumer due to lack of confidence in decision-making and Repurchase consumer feels footsur e in making these decisions since they have previous experience in buy the increase. Lets examine the plow of how a consumer takes buying decision. The grandness of each step might vary depending on the circumstances surround the purchase.Consumers decision-making process begins when buyer realizes his/her un well-off need, want or desire. Needs whitethorn be functional or psychological in nature, and retailers are very much trying to satisfy psychological needs as much as functional ones. Consumers are motivated to satisfy their needs, they will next set out a search for information on possible solutions. Consumers search efforts may result in a set of options from which a choice deal be made. There might be two directs to this stage. At level one, the consumer may create a set of possible solutions to their needs (i. e.product types) plot at second level the consumer may be evaluating particular products . The purchase decision may provide three possibilities to a consume r from whom to buy, when to buy and as well not to buy. In many cases the solution chosen by the consumer is the aforesaid(prenominal) as the product whose evaluation is the highest. A favorable post-purchase evaluation of the product leads to consumer felicity. If the product performs below the consumers expectation, then he/she will re-evaluate satisfaction with the decision, which at its extreme may result in the consumer returning the product.When the consumer is satisfied with the products performance, repeat purchase is more likely Factors Influencing Consumer Decision-Making move Consumers decision-making process is influenced by many factors such as cultural, kindly, person-to-person and psychological. Cultural factors exert the broadest and deepest influence on consumer behavior. It represents beliefs and, in many cases, we choose to act by interacting or observing other members of society. Consumer buying process offers two useful perspectives the decision-making pr ocess associated with consumer buying and the factors which affect the buying process.It is declared that the consumers buying process can be divided into personal, psychological and social and cultural factors. The social factors, such as consumers small groups, family, fictitious character group, social roles and status can affect consumer responses and influence their buying behavior. ain factors such as age, lifecycle stage, occupation, education and economic situation, and Psychological factors such as, motivation, perception, learning, beliefs and attitudes and personality, also play major(ip) roles in consumer decision-making process.The marketing programs a great deal have a considerable amount of influence on consumers buying decision. It sometimes dumbfounds tangential for consumers to call about the quality of the product when they are so influenced by its marketing Customer satisfaction is the major aim of the marketing belief. Consumers buying behavior can be bro adly sort into four main categories. Consumers engage in Complex Buying port when they are exceedingly involved in a purchase and are aware of significant differences among brands.This is usually the case when the product is expensive, bought infrequently, risky and highly self-expressive. Dissonance-Reducing Buyer Behavior is observed when the consumer is highly involved in a purchase but sees little difference in brands. In this case, the buyer will shop around to learn what is available but will buy fairly quickly, perhaps responding primarily to a good charge or to purchase convenience. After the purchase, the consumer might experience dissonance that stems from noticing genuine disquieting features or hearing favourable things about other brands.In Habitual Buying Behavior products are brought under the conditions of low affaire and the absence of significant brand differences, e. g. , salt. Consumers have little involvement in this product category. Variety Seeking Buyin g Behavior involves buying situations, characterized by low involvement but significant brand differences. Here consumers often do a lot of brand switching for the sake of mixture rather than dissatisfaction. Introduction to chocolates If deal thought that chocolates were just restricted to kids think again.According to a recent study conducted by a major chocolate brand in India the major consumers of chocolates apart from kids are teenagers and people between the ages of 15 35. Chocolates which were considered expensive once have now become affordable by one and all. Most of the chocolate brands in India make believe chocolates in different sizes that are priced according to their sizes. Chocolates like Diary take out and Five Star can be got for just 10. Chocolates in India are slowly and steadily substituting the mithai or traditional Indian sweets.